Headon - Apply Directly to Your Stupidity

Headon, apply directly to the forehead... We've all heard the commercial. That one line repeated three times. We've been told these actors love the product. We've been told it's safe. And we've been told it can be reapplied as needed.

What we've never been told, is what the hell it's supposed to do.

And that is because the Better Business Bureau has told Miralus Healthcare, manufacturer of Headon, that they aren't allowed to make any claims concerning headache cure or help.

According to The Washington Post, the Florida based company sold more then 5 million tubes of the product by September of 2006. Dan Charron of Mirlaus claims the company is using homeopathic principles, instead of actual medicine. However, Seymour Diamond, director of the Diamond Headache Clinic in Chicago and the inpatient headache unit at St. Joseph Hospital, has stated that the product is safe, but that any claim made that it actually works to cure headaches, is the product of a placebo effect. "I see nothing in this product that has any validity whatsoever," Diamond said.

Seth Stevenson of Slate explains that Headon made their infamous commercials in house, and have made advertising history with the experimental repetitious ad. I highly recommend you read his article for yourself, it's well written and very entertaining. But basically the ad in my opinion, is a testament to the stupidity of consumers, brainwashed by the repetition, assuming on their own that this product is for headache relief.

Headon contains mostly wax, a little menthol, and 2 inert plant extracts in such minute doses that they are practically nonexistent. There is no dosage, because there is no medicine. You can rub it all over your head all day long. Don't worry - it's safe. But don't think you're addressing your headache. Got pain? Stick with Excedrin.

All text is original content by Veronica.

All photos are used with permission.

Videos are courtesy of YouTube.

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